ISM goes IMEX

No less than four teams of students represented ISM at IMEX, Europe’s largest MICE exhibition, in Frankfurt am Main at the end of May. Further to this, ISM lecturers were actively involved in various seminars.

ISM students interested in the event headed off to Frankfurt am Main on 20 and 21 May, as the ISM academics Harald Fürst and Professor Dr. Bernd Schabbing, the administrator of the B.A. Tourism & Event Management course, had organised places in the IMEX “Future Leaders Program” for 15 tourism students from the ISM campuses in Dortmund, Frankfurt am Main, Munich and Hamburg. The sixth semester students were thus given an opportunity to partake in a two-day training event focussing on careers in the MICE industry. This featured listening to lectures by leading European and U.S. experts and visiting selected exhibitors. The students were thrilled to take part in the training sessions.

In addition to this, ISM professor Lauren Ugur from Frankfurt am Main attended IMEX with a group of second semester students from the B.A. Tourism & Event Management course and spent a number of hours exploring the various stands and the exhibition’s supporting programme together with the students.

In contrast, things got “serious” at IMEX for a project team consisting of fifth semester students from ISM. They presented the results of their research project “Generation Y” conducted together with the German Convention Bureau. Roughly 40 people, mostly of the younger generation, listened at the “Research POD” to the results of the survey, which asked event course graduates and employers in the MICE industry about their expectations and needs.

Juliane Rosentreter and Fabienne Nachtwey, Tourism & Event Management students from ISM in Dortmund, were at IMEX as part of a work placement and responsible for the documentation and publication of live IMEX images. Their work involved photographing activities at exhibition stands and during the support programme, and posting the captured images on social media platforms.

Professor Schabbing also acted as an expert adviser at IMEX. Together with Harald Fürst, he took part in the “Faculty Engagement Program”, which saw event specialists from eight countries discussing international trends in event research and event statistics, before visiting the “Event-Dozenten-Forum”, the exchange platform for German-speaking event lecturers, and then chairing a meeting of the “Event Course Quality Circle”, which, among other things, debated and agreed the requirements for high quality event courses and the organisation and structure of relevant universities.

ISM was therefore more involved in this year’s IMEX than ever before. And everyone has already agreed to visit IMEX together again in 2016.

Author: Prof. Dr. Bernd Schabbing